In 2002, Dr. Alexander G. Salerno launched a house-call program that served seniors in the urban communities of northern New Jersey. Called SHOP, the Senior Healthcare Outreach Program, Dr. Salerno and his team provided fully integrated primary care to SHOP patients. The goal: to make quality,affordable healthcare accessible and convenient to the underserved communities around East Orange,Orange, and Newark. SHOP was the longest-running program of its type in the area, providing fully integrated primary care via house calls.
In 2015, the program was renamed CHOP, Community Health Outreach Program, and services were expanded to include patients with mental illness and substance use disorder, populations long underserved in our communities.