Urban Healthcare Initiative Program Wins International Hermes Creative Awards For Program Created to Redefine and Reinvent Healthcare in African American and Latino Communities

Groundbreaking “Knowledge Is Power” Web-Based Video Series, which Seeks to Empower Urban Communities through Straight Talk about Dire Health Issues, Wins Gold in Three Categories

EAST ORANGE, N.J.–(BUSINESS WIRE)–The Urban Healthcare Initiative Program (UHIP) has won three gold statuettes at this year’s international Hermes Creative Awards for its groundbreaking, innovative web-based video series aimed at addressing the dire need for better quality of life in urban communities.

#UHIP Wins Int’l Awards 4 Program Reinventing #Healthcare in #AfricanAmerican & #Latino Community. #KnowledgeIsPower

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UHIP’s “Knowledge Is Power” video series was singled out for its outstanding work in the Non-Profit, Educational and Medical categories. “We are so honored to be recognized and to have won,” said founder, Dr. Alexander Salerno.

Dr. Alexander Salerno is a second-generation physician of Salerno Medical Associates, a primary care, multi-specialty practice serving Northern New Jersey’s urban communities since the early 1950’s. Dr. Alexander Salerno launched the Urban Healthcare Initiative Program, also known as UHIP, in 2010 after becoming frustrated with healthcare outcomes in his urban community. “There is a growing disparity when it comes to healthcare metrics and healthcare outcomes in our urban communities. As a result, there is failing quality of life. It does not have to be that way. Through education, I believe we can empower people to take control of their health,” said Dr. Alexander Salerno.

The series features respected physician influencers, including Dr. Alexander Salerno, taking on some of the most pressing health issues in urban communities. Video topics range from “Man Up,” which addresses the need for prostate screenings, to “Cut Your Hair, Cut Your Health Risks,” an event held at a local barber shop. In addition to physicians, UHIP teams up with notable celebrities like Hip Hop legend Rev Run of RUN-DMC, Indy race-car driver Charlie Kimball, and legendary actor and performer Ben Vereen to help spread the message of health. They reach out to the community through community mainstays like churches, community centers and barber shops. “We are up against long-held cultural attitudes toward healthcare and the healthcare system,” said UHIP Community Outreach Liaison, Kelvin Roberson, “By joining forces with local religious leaders and respected members of the community, we find the community is more receptive to our message.”

“We hope awards like this can help us expand our reach and bring this important message of health to urban areas across the country and around the world,” said Dr. Alexander Salerno. To find out more about the videos series and see the videos that were honored click here. To see UHIP’s complete video library, visit www.uhipnj.org.

About UHIP

UHIP (Urban Healthcare Initiative Program) is a 501 (c) 3 non-profit, community-based urban healthcare provider founded in 2010. Its mission is to educate inner-city residents in northern New Jersey about health problems affecting their communities, promote preventive healthcare, regular medical screenings, and coordinate the provision of healthcare services to individuals who may not have the ability to receive such services. UHIP reaches out to the community in innovative ways through local pillars and mainstays of the community like churches, barbershops, and community centers. For more visit www.uhipnj.org

About Hermes Creative Awards

The Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The Awards are sponsored by the Association of Marketing and Communication Professionals. The Association was started in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organization


For Urban Healthcare Initiative Program
Kendra O’Connor, 917-583-4336
[email protected]